Project

harry & David

The creative strategy for Harry & David was to elevate the design of the catalog through trend-setting photography and brand-supportive interactive elements. Taking a natural and warm, narrative approach to the imagery and introducing human elements, unique angles, and deconstructed product arrangements spoke to the overall quality and "yumminess" of the food. Adding "beauty" images mixed with traditional product shots provided an inspirational experience and a more upscale look and feel to the brand. Employing a gridded layout and adding white space allowed for products to become the true hero while providing pacing and visual interest. And use of DigiMark technology allowed customers to link directly to relevant Harry & David online content and videos from their smart phones while shopping the catalog.