My Brand Bar

As time rapidly edges towards the end of the year, I have started to reminisce about another great year of branding projects.

One aspect of my design services is personal and thoughtful brand development. My goal is to create a final product that reflects the brand's personal style while delivering an effective marketing tool for years to come. Rather than provide just a trendy logo, my mission is to transform and reflect your brand from the inside out. The first step in creating an intentional, cohesive brand is establishing and expressing a clear direction and focus for your business.

Below is a glimpse into a brand launch for The Greener Apple, a source for the eco-minded and vegetarian/vegan community of quality eco-friendly goods. The vision for their visual identity was to immediately convey the company's name through artistic expression and a light, fresh color scheme. I love the end result and you can check out the final brand and snap shots from my design process below.  

Brand Inspiration

Logo Concepts

Brand Storyboard

Faith, Hope, Love...

...abide these three; but the greatest of these is love.

1 Corinthians 13:13

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We've all been experiencing the disputes and friction in response to this past election – at work, school, home, and certainly social media, where opinions are shared at whim. I struggled with the idea of coming anywhere near this topic for fear of adding to the political pollution. However, over the last few weeks, my team and I have been working on the digital component of a brilliantly crafted special publication about our government, our country, our people, and our future. This report, accurately titled 'Crossroads for America,' was produced by Morris Publishing Group and distributed yesterday in various local newspapers across our country. 

I was especially touched by an article addressing civility, which asks the poignant question of "how we're going to discuss our challenges and opportunities if we can't treat one another with respect and dignity?"

The writer claims, "With mere intolerance of each other and coarse acrimony toward each other, we seem to be doing what a Civil War, two World Wars, the tumultuous 1960s' racial strife and assassinations could not – which is to tear at the very fabric this nation is stitched with."

It isn't just about politics. It's about the lack of civility and respect for one another. The first step in the right direction is awareness. We all need to be aware of the gravity our words and actions have on each other and our country.

Let's love one another!